ABOUT NORDMA - Norwegian Direct Marketing Association

NORDMA is an interest and trade organisation which works to increase interest in, and use of, Direct Marketing (DM) inNorway. We work for and together with enterprises which operate with Direct Marketing, relationship marketing and CRM (Customer Relationship Management) − through all channels. Membership of NORDMA is intended to be profitable. By raising competence and standards in the industry, creating awareness of the industry, and through network collaboration and international collaboration, our aim is for membership of NORDMA to bring added value for our members.

With a broad base of member companies working in various areas of the DM sector, we hold a unique position in relation to developments in the industry, both professionally and economically. NORDMA is the organiser of the MaxMarketingMix event.

Our members undertake to comply with our Code of Practice, which is intended to maintain the good reputation of the industry. Membership of NORDMA is a stamp of quality and also provides opportunities for competence development, network-building, marketing and updated information on the DM industry.

NORDMA’s members include DM purchasers, users and suppliers. All parties collaborate on matters of importance for the development of Direct Marketing as a channel and for the industry as a whole.

NORDMA was established in 1973 with the object of acting as a mouthpiece for the industry vis-à-vis the Norwegian authorities. At that time, the industry consisted chiefly of mail order companies and book clubs. The authorities needed a trade organisation to relate to. Today, the body of our membership consists of suppliers, advertisers, agencies and bureaux.
Since those early days, the industry has developed exponentially, at as swift a pace as the technological developments. 

As opposed to traditional advertising, Direct Marketing has developed in parallel with the technology. Some of the most important developmental features have been the price for storage of data and the methods for recording data.

From being a small appendix to the advertising industry, the DM industry (to choose but one of many terms) has become grown up and important. Today, nearly all types of businesses use direct techniques for selling and for customer care, whether they are called CRM, one-to-one marketing or mail order. That means that a strong and effective trade organisation is more important than ever.

Welcome to NORDMA!