NORDMA is an interest and trade organisation
which works to increase interest in, and use of, Direct Marketing (DM) in
With a broad base of
member companies working in various areas of the DM sector, we hold a unique
position in relation to developments in the industry, both professionally and
economically. NORDMA is the organiser of the MaxMarketingMix event.
Our members undertake
to comply with our Code of Practice, which is intended to maintain the good
reputation of the industry. Membership of NORDMA is a stamp of quality and also
provides opportunities for competence development, network-building, marketing
and updated information on the DM industry.
NORDMAs members
include DM purchasers, users and suppliers. All parties collaborate on matters
of importance for the development of Direct Marketing as a channel and for the
industry as a whole.
NORDMA was established
in 1973 with the object of acting as a mouthpiece for the industry vis-à-vis the
Norwegian authorities. At that time, the industry consisted chiefly of mail
order companies and book clubs. The authorities needed a trade organisation to
relate to. Today, the body of our membership consists of suppliers, advertisers,
agencies and bureaux.
Since those early days, the industry has developed
exponentially, at as swift a pace as the technological developments.
As opposed to
traditional advertising, Direct Marketing has developed in parallel with the
technology. Some of the most important developmental features have been the
price for storage of data and the methods for recording
data.
From being a small
appendix to the advertising industry, the DM industry (to choose but one of many
terms) has become grown up and important. Today, nearly all types of businesses
use direct techniques for selling and for customer care, whether they are called
CRM, one-to-one marketing or mail order. That means that a strong and effective
trade organisation is more important than ever.
Welcome to
NORDMA!
